Hello, I am Takeshi Matsushita the director of REGINA LOCUS Corporation. We are a small cosmetic company for anti-aging in Japan. You must have spotted us by chance among the multitude of major companies and small-medium sized companies.
The cosmetics industry and especially the anti-aging cosmetics industry are evil spirits of mountains and rivers. A variety of sales talk has been produced in magazines and on TV praising them so highly such as claiming they ‘are effective on smile lines’, ’have a great effect on wrinkles and sagging skin’, ‘use the latest aging care ingredients’, ‘are made in joint development with XX university’, ‘are very popular’, ‘have the popular ingredient talked about’, ‘have a booster serum’ and so on.
However, the actual fact is that there isn’t much effect.
‘I was told that it has a great effect, but I didn’t feel an effect at all.’
Isn’t it always that way repeatedly?
Our goal is to become the most excellent anti-aging cosmetic company in the world. Basically, we would like to become a company that makes anti-aging products with an actual effect and that is our meaning of existence. The cosmetic industry has always been all about ‘how to sell just water for an expensive price’. They have sold watery products with no relationship to efficiencies by using advertising and brand power:
・Products with active ingredients are too subtle (due to cost reasons) and there’s no way to get a good effect.
・Products where there’s no ingredients for anti-aging right from the start.
・Products with ingredients that are a little better than moisturizing care.
Things like these are sold for a very expensive price.
This will not continue forever, no way.
Worthless products will definitely disappear one day. That is the law of nature and also it is the market principle. It does not matter how much one actively advertises and puts on commercials, they will disappear the next year.
The boom will be gone in a moment and removed from people’s memories without leaving any trace.
You must understand what I’m saying here, but:
Expensive = High in effect
Famous brand = High in effect
A lot of advertising = High in effect
Popular = High in effect
Draws attention = High in effect
New product = High in effect
The above is so not true.
We can’t say that because they are large and famous companies they can produce good products. Well then, it does not mean that small-medium companies make things with their full of desire, either.
If it has good reputation and feedback, then is it trusted?
No, because they are fakes. The information on the Internet is full of lies.
Then, what do we do to find good products?
Your skin will give you an answer.
Your skin will say good products are good and if it has no effect, then there is no effect.
I believe that you may have been wondering, ‘if you can trust this product’, ‘does this really have a good effect?’ or ‘is this going to solve your problem’. Well, do not worry at all.
It is possible to make a good product with effectiveness when we develop our product by focussing on effectiveness, mixed active ingredients that are high in concentration and less cost control.
REGINA LOCUS is a small cosmetics company. We can’t afford to advertise our products using millions of dollars and full page advertisements. We have only one way, we produce authentic products with an overwhelming effect to increase our strong following.
There are new products released every season, but they are all gone by the next year.
The generation has changed, so it’s not that kind of generation anymore where things will sell like the old days.
To sell things, we need ‘an overwhelming reason to buy’.
Yes, the ‘overwhelming reason to buy’ is products that ‘have more value than the price you pay, fulfill customers wishes and also are not made by other companies’, right?
That’s what we have been developing and it does not matter how each generation changes, valuable products are always valuable for any generation.
Furthermore, this is very important. If you are using another company’s products, then that means you are wasting your money and time. It is completely standard that the cost to make cosmetics is 10% of the product price in the cosmetics industry.
Basically, (let’s convert it in Euro) the ingredient cost of a 100 euro product is 10 euro or less. Some of the famous manufacturer’s products cost only about 1.2 - 1.5 euro of the sell price of 100 euro. Why is this? That is because of the advertising cost and labor cost as well as the wholesale agent fee.
For that reason, the cost structure for the process of manufacturing-> wholesale -> retailer -> consumer is 20 to 30% of the price. Of course, the wholesaler and retailer can’t just volunteer and need to make money as well, so they charge, too. REGINA LOCUS removed such middle costs for manufacture and directly deliver to our customers with minimal advertisements. Also, we are a family business, so no labor fees are incurred.
Would you like to buy a 100 euro product with only 5 euro worth of ingredients in it? Or, would you like to buy a 100 euro product with more than 60 euro of ingredients in it? The answer is obvious.
If you use another company's’ products, you will waste your money and time.
Well, thank you for your time in reading this long message.
REGINA LOCUS provides only overwhelming anti-aging quality.
Please have a try to experience the overwhelming feeling.